The Design Company Ltd
Design for Web & Print | Ph 03 981 1502



Arrangement of pages on a printed sheet so they will appear in the correct order after being folded and bound.

One impression is one press sheet passing once through a printing unit.

Ink Fountain
Holds ink on a printing press .

An additional item (such as a flyer) positioned loosely into a publication (not bound in).

International Standard Book Number. A number assigned to a published work.

A thin transparent plastic sheet applied to stock (covers, post cards, etc.) using heat and pressure, providing a glossy, protective finish.

Style in which width is greater than height.

Lay Edge
The edge of a sheet of paper feeding into a press.

Amount of space between lines of type.

One sheet of paper in a publication. Each side of a leaf is one page.

Letter Paper
North America, 8 1/2' x 11' sheets. (215.9 × 279.4 mm)

Printing from raised surfaces, either metal type or etched plates.

Line Art
A high-contrast image, including type, which is made up of solid black and white.

Linen Finish
Embossed finish on paper that simulates the pattern of linen cloth.

Small stand with a magnifying lens. Used to inspect copy, film, proofs, plates and printing.

Low Key Photo
Photo that has most details in the shadows.

Space around the edge of the a printed page.

Matte Finish
Finish on photographic paper or coated printing paper that is flat (not glossy).

Metallic Ink
Ink containing powdered metal that simulate metal.

Tones between 30 percent and 70 percent of coverage in a photograph or illustration, as compared to highlights and shadows

A pattern that occurs in the printing process when two, or more, repeating patterns overlap each other.