Understanding colour theory is essential for anyone working with design, branding, interiors, art—or just choosing the perfect palette. Whether you're creating a logo, painting a room, or picking colours for your website, knowing how colours interact can make your work more effective and appealing.
Colour theory is the science and art of using colour. It explains how colours mix, match, and contrast, and how they affect human perception and emotion.
Using the colour wheel, designers create palettes by choosing colours with specific relationships.
Colours influence mood and perception. For example: