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Meta Title & Description - SEO Tips

Title Tags

Title tags are used to tell search engines and visitors what any given page on your site is about in the most concise and accurate way possible.

The closer to the start of the title tag a keyword is, the more likely it will be used to rank for that keyword based query.

  • 50-60 characters long, including spaces
  • Put your most important keywords first
  • Do not duplicate title tags
  • Must accurately describe the content on the page
  • Write title tags for humans (don’t keyword stuff)

Meta Description Tags

The meta description is a ~160 character snippet, or a tag in HTML, that summarises a page’s content. Search engines show the meta description in the search results and so this becomes a mini advert. Its main purpose is to get the visitor from Google to click your link. Although Google doesn’t use it to rank your page, Google does use click-through rates as part of their ranking algorithm and so having a relevant meta description does indirectly effect your page ranking.

  • 135 to 160 characters
  • Include a call-to-action
  • Match the page content
  • It should contain the focus keyword
  • The meta description should be unique



IMAP stores your email on a remote server and synchronizes your email with multiple devices. Removing an email from one device removes it from all your devices as well as the server.


POP3 downloads email to your computer/devices, and (depending on your settings) deletes the email from the remote server after a certain period of time. You can delete an email from one device without it being removed from another.

Removing Product Backgrounds in Photoshop

Using the Pen Tool in Photoshop

The pen tool is the most accurate way to 'clear-cut' or remove the background from your product pictures. It does require some practice to get the hang of, but once mastered it is invaluable.

The idea is to draw 'a path' around your product with a series of points and curves. With a bit of practice you can make a very precise path and using the different states of the pen tool, you can easily go back and adjust the path, adding or deleting points and using the handles to fit the curves more  accurately. Once drawn, the path can be saved and then used to create a selection  to extract the product from the background.

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Is Your Message Getting Through?

Navigating the complexities of email marketing

There are the anti-spam laws to consider, best practice for growing your list, keeping off the dreaded 'blacklist' and keeping your subscribers interested enough so you don't become a casualty when they are having a subscriber clean-out.

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How to Write for the Web

Do you like to read every detail or are you a quick skimmer?

When you are writing for the web you need to be able to cover both of these browsing styles. Some people love reading every single detail and can't get enough information. Others just want the important points and don't have time to wade through endless lines of copy.

Keeping these points in mind and using some simple techniques, you can easily write web content that satisfies both the info-hungry detail browser as well as the speed-reading main-point gatherer.

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